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LUXSKI
The ski travel atelier. Built for people who believe how you travel matters as much as where.
The St. Regis AspenWhat Lux Ski is
Ski holidays for people who care about where they stay and eat as much as where they ski.
The gap between a good ski trip and an extraordinary one is shorter than most people think. It is rarely the resort. It is almost always the layer beneath it — the guide who grew up on that mountain, the restaurant that books out in October, the property that understands what a ski hotel should actually feel like.
Lux Ski is Afore's dedicated ski travel brand. We have spent years in the world's finest ski destinations — not to build a list, but to understand them. We know which resorts reward return visits. We know which ones are better in January than February. We know which chalets the owners keep for themselves.
We do not work with every resort or every property. We work with the ones we have stayed in, eaten at, and would send our closest friends to without hesitation.
Visit lux.ski
What we arrange
Every detail, before you arrive.
Chalet sourcing
We know the chalets that don't appear on the aggregators — properties managed by small owners who take two or three bookings a season. We access them directly.
In-resort dining
The mountain restaurants worth the detour. The dinner reservations that book out in October. We know which table to ask for and which week to avoid.
Ski guiding
Private guiding for all levels — from first-timers who want to progress quickly to advanced skiers who want off-piste access without the risk.
Transfers & logistics
Private transfers from Geneva, Lyon, or Nice. Ski and boot fitting arranged before you arrive. Everything confirmed before you travel.
Where we work
A few of the places we keep coming back to.
We work across the Alps, the Dolomites, Japan, and North America. These are some of our favourites — but the list is longer than what fits here. Tell us where you're thinking and we'll tell you what we know.
For skiers who want altitude and genuine challenge. The town has improved significantly in the last decade. One of the few resorts where the skiing justifies the price.
The most beautiful ski landscape in the world. Sella Ronda, Alta Badia, Cortina — we know which valleys are worth the drive and which hotels understand what this place actually is.
The deepest, driest powder in the Northern Hemisphere. Japan’s food culture meets skiing that rewrites what you thought was possible in a storm. We work with the properties that match the standard.
Four mountains, one town that actually works off the slopes. Aspen has the cultural depth most ski resorts only pretend to have. We know the properties, the restaurants, and the guides.
Car-free, unhurried, and set against the Eiger. Wengen is the Switzerland that people imagine but rarely find. A quieter alternative for those who want the mountain without the scene.
About an hour from the coast, an hour and a half from Nice. Overlooked, excellent value, and an easy bolt-on to a Riviera trip. One of our favourite discoveries — and proof that the best skiing doesn’t always come with the biggest name.
Plan your ski holiday
Tell us when you want to ski and what matters most.
Resort, dates, group size — that's enough to start. We'll take it from there.
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